When payments fail, revenue shouldn’t.

Revaly recovers failed transactions seamlessly so you can keep the payment and the subscriber count.

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KEY STATS
The hidden cost—and opportunity—of payment performance.

Every day, legitimate transactions fail for the wrong reasons. Across the industry, the impact is measured not just in lost revenue, but in lost relationships. Here’s what’s at stake — and what’s possible when payments are engineered to succeed.

33%
of online payment attempts fail before your customer even sees a confirmation.
12%
of consumers say they’ll never return after a payment FAILURE.
300B
in global commerce revenue is lost annually to avoidable payment declines.

Generic retries burn trust.

Conventional recovery and outreach tactics often do more harm than good — frustrating customers and driving churn.

Revaly takes a smarter, data-driven approach: issuer-informed retries that work behind the scenes, paired with behavioral science-informed outreach that tactfully prompts customer action when required. The outcome: revenue rescued, relationships intact.

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How Revaly turns declines back into revenue

We find the perfect time to retry quietly.

Revaly uses machine learning and issuer intelligence to predict the optimal timing and method for retries — minimizing friction and avoiding risk to your merchant account. Transactions are reattempted when they’re most likely to be approved, not simply when they fail.

We nudge customers without the nag. 

When a customer’s action is needed, Revaly applies behavioral science principles to design outreach that feels helpful, not hounding. Smart sequencing, personalized timing, and multi-channel delivery turn potential cancellations into recovered relationships.

We learn from every transaction.

Every retry, every outcome, every customer response feeds back into Revaly’s intelligence engine — continuously improving recovery performance and protecting future renewals.

What Our Clients Say
Trusted by leading digital commerce and subscription brands to turn payment performance into predictable growth.

Revaly has been a key partner in our effort to improve our subscription profitability. The customers Revaly has been successfully reactivating for us keep coming back month after month.

Robert Israel
Founder and President, Hooked on Phonics

Revaly Marketing
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The advantage of Revaly is that I don't have to think about customers whose payments are failing. I know that they are taking care of it for me.

Daniel Ruscigno
CEO, ClinicSense

Revaly Marketing
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Revaly recovered thousands of dollars that we would have otherwise thrown away. I trust Revaly. They go beyond what a normal partner would.

Chad Buckendahl
Chief Growth Officer, Truly Free

Revaly Marketing
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Our Capabilities

AI-driven optimization that turns declines into approvals — and approvals into predictable revenue.

Powered by merchant, issuer, and network intelligence that no one else sees.

Address Remediation

Clean and align address data to meet issuer standards.

AVS Optimization

Adapt verification logic for higher match rates and approvals.

Smart Routing

Direct transactions through optimal paths for maximum success.

Intelligent Recovery

Re-attempt failed payments with data-driven precision.

Gateway Formatting

Standardize requests to match gateway and issuer preferences.

Pre-Auth Checks

Validate funds and credentials before submission to prevent declines.

Optimize every stage of the
payment journey.

Don’t leave subscription revenue to chance. Revaly is the first platform that designs every payment to succeed with intelligence, prevention, and recovery, all in one system.

Pre-auth optimization

Boost approval rates by combining exclusive issuer and network intelligence with Revaly’s AI-powered treatments that structure, route, and format payments to issuer preferences.

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Have questions?

We’re happy to chat.

  • How is Revaly’s recovery different from traditional retry solutions?

    Most recovery tools simply retry payments based on fixed rules. Revaly uses machine learning trained on issuer-level intelligence to identify why a payment failed and apply the best treatment — from smart retry timing and gateway formatting to personalized outreach — maximizing success with fewer attempts.

  • How does Revaly determine the best way to recover a failed payment?

    Revaly evaluates each failed transaction to understand why it was declined — whether due to timing, issuer rules, data quality, or customer action needed.

    Based on that analysis, the platform automatically applies the most effective next step — whether that’s a system-level optimization (like adjusting or retrying a transaction) or engaging the customer when their input is required.

    This intelligent, data-driven approach maximizes recovery while maintaining a seamless customer experience.

  • What channels can Revaly use?

    Revaly supports a range of channels depending on the recovery strategy and your customer preferences.

    When direct communication is needed, we can use email, SMS, and other compliant digital channels to re-engage customers in a way that feels native to your brand.

    All outreach is fully customizable — from timing and tone to visual identity — ensuring a consistent and trustworthy experience that aligns with your customer relationships.

  • Can I integrate recovery workflows with my CRM?

    Yes. Revaly integrates seamlessly with your existing CRM, billing, and communication tools — automating recovery actions while keeping your customer data and engagement unified.

Key resources.

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Beyond Authorization Rates: A Smarter Way to Measure Payment Performance
Move beyond authorization rates. Discover the metric that reveals how much of your potential revenue is actually being captured—and how to increase it.
The Approval Rate Playbook: How to Prevent Failures From Happening
Learn how to increase successful payments, reduce churn, and boost customer lifetime value by focusing on your approval rate.
Optimizing Payment Success Across all Subscription Billing Events
Learn how to prevent declines, recover failed payments with AI-driven precision, and strengthen customer relationships by ensuring seamless, successful billing experiences every time.
Subscription Merchant Guide: Adapting Your Payment Recovery to Visa's New VAMP Standards
Visa has tightened its monitoring of merchant behavior, particularly regarding fraud, disputes, and authorization attempts. Learn what this means and how to stay compliant.
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Recover revenue without losing customers.

See how Revaly turns failed payments into retained subscribers and reclaimed growth.

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