In 2012, I was running a third-party administration business for subscription companies, and I realized failed payments were a bigger source of churn than voluntary cancellations. I tried every solution on the market—and none of them worked well enough. The final straw came when a merchant processor I relied on was acquired and restricted access to its best tools. I was left with no choice: I had to build my own solution.
That solution became FlexPay.
At first, FlexPay was an internal tool—just a way to recover failed payments for my own business. But when I started talking about it at industry events, executives at major subscription companies kept asking me the same question: “How are you getting those recovery rates?”
That’s when I knew we had something bigger than just an internal tool.
For decades, digital payments have been viewed as a back-office utility, essential for commerce, but rarely considered a driver of growth. But in today’s world, that’s not enough. Digital payments are the lifeblood of subscription businesses, ecommerce brands, and SaaS platforms. When payments fail, it’s not just a lost transaction; it’s wasted ad dollars on acquisition, eroded trust, and stalled momentum.
In an economy where every recurring revenue dollar matters, performance at the payment layer is no longer an option. It’s essential.
From Failed Payment Recovery to an End-To-End System Powered by Exclusive Issuer and Network Intelligence
When I look back at the early, grinding days of FlexPay, we were laser-focused on recovering failed transactions. And we succeeded. But recovery is like fixing potholes after your car hits them. It helps, but it doesn’t solve the bigger problem: the road itself.
For too long, merchants were battling a broken system because approval decisions happen behind the scenes based on data merchants can’t access. Fraud tools err on the side of caution, outdated payment recovery just implements brute-force retries, and businesses are told, “It’s just the cost of doing business.”
Introducing Revaly: The Only Unified Platform
Today, I’m extremely excited to introduce our new identity, Revaly, the first platform specifically built for Payment Performance Management. We’re debuting a new name and a new look, and most importantly, new platform upgrades.
Why Revaly? The name represents 3 concepts: revenue, value, and clarity, brought together in a single identity that captures both the decades of experience we have in the payments space as well as our vision of building a payment system where legitimate transactions succeed by design.
At the platform level, this evolution delivers real advantages. Our exclusive issuer and network relationships give us (and our customers) a competitive edge no one can replicate. It’s what allows us to turn payments from a hidden drain into a performance engine.
And we’re only getting started. Payment Performance Management is more than just fixing failures—it’s about engineering success across the entire lifecycle. While other platforms only address one part of the problem, Revaly uses issuer and network intelligence to do it all: optimizing routing paths, powering smarter retries, cleaning data before it reaches the bank, and guiding recovery with precision. The result? Higher approvals, lower churn, and payments that perform the way they should.
What Revaly Means for Merchants
We founded Revaly on a simple belief that payments shouldn’t fail. What does this mean for merchants? Simple: keeping more of the revenue you’ve already earned.
With Revaly, businesses can:
- Increase approval rates without adding friction for customers
- Reduce invisible churn by approving more legitimate payments on the first try
- Optimize the entire payment lifecycle, both before and after the moment of payment
On a recent podcast, I said, “Vulnerability is an accelerant to trust.” It’s true in leadership, and it’s true in payments. Merchants, issuers, and customers all need to trust that the system works on the first try every time.
Our mission hasn’t changed: failed payments should never be the cost of doing business. What has changed is what’s possible. We’ve moved from reactive recovery to proactive optimization. We’ve gone beyond fixing potholes to paving a smoother road. From being a back-end safety net to a front-and-center growth partner.
The Next Decade of Revaly
With Revaly, we’re not just helping businesses patch lost revenue. We’re building an ecosystem where approvals happen by design—not by chance—powered by great partners, amazing team members, and even better customers.
And it’s only the beginning. We’re working on new product innovations, continuous improvements, and upgraded deep intelligence models. It’s going to be a wild ride.
The long-term goal? A payments ecosystem where customers aren’t interrupted, merchants keep what they earn, and trust is built into every transaction.
I’m proud of how far we’ve come, but I’m even more excited about where we’re going. Welcome to Revaly and the future of payments performance management.
