Revaly is sponsoring the 2026 Advantage Summit, Advantage's gathering for its customer and partner community, running September 16–18 in Ann Arbor, Michigan. On day two, our team will take the stage alongside NewsMax, one of the publishers using Revaly on the Advantage platform today, to talk through what payment recovery looks like in practice for subscription-driven media businesses.
Why this partnership exists
Earlier this year, Revaly and AdvantageCS integrated our platforms to close a gap that costs publishers real money: failed payments that were actually recoverable. When a subscriber's card gets declined, most billing systems either retry blindly on a fixed schedule or give up. Advantage now routes those failed transactions to Revaly, which uses issuer signals and network intelligence to decide when and how to retry, turning declines that used to become lost subscribers back into completed payments.
Matt Varblow, AdvantageCS's EVP of Engineering, put it this way when the partnership launched: "Recurring revenue models depend on consistent, successful payments. By combining Advantage’s industry-proven subscription capabilities with Revaly’s recovery expertise, we help publishers and membership organizations keep more subscribers active month after month."
Ray Watson, Revaly's SVP of Channel Partnerships, framed it from our side: "Subscription revenue depends on legitimate payments getting approved. By partnering with AdvantageCS, we’re bringing Revaly’s payment performance infrastructure to publishers who need it most."
What involuntary churn actually costs publishers
Involuntary churn — subscribers who didn't mean to cancel but whose payment simply failed — is one of the quieter revenue leaks in publishing. It doesn't show up as a complaint or a support ticket. It shows up months later as a smaller subscriber base, and by then it's hard to trace back to a single declined transaction. For publishers running on annual or monthly billing cycles, even a few recovered points of failed payments can add up to meaningful revenue that would otherwise require new customer acquisition to replace.
That's the core of what we'll be presenting at the Summit: a look at what changes operationally when payment retries move from guesswork to data-backed decisions, told through NewsMax's own experience running on the integration.
What to expect at the Summit
Our team will be on site for all three days, sharing what we've learned about payment recovery in subscription publishing and walking through the mechanics of retry strategy, payment performance, and subscriber retention with any AdvantageCS customer working through similar challenges. If you're attending and want time with us before or after our session, reach out and we'll get something on the calendar.
You can read more about the Advantage Summits on AdvantageCS's blog or on LinkedIn, and learn more about how the Revaly AdvantageCS integration works on our partnership announcement.
