October 16, 2026 — We're excited to announce our partnership with CDS Global, a Hearst subsidiary and leading provider of customer management and recurring revenue solutions. The collaboration brings Revaly's AI-powered payment recovery capabilities into CDS Global's customer management ecosystem, helping subscription businesses recover failed payments, reduce involuntary churn, and strengthen long-term customer relationships.
The partnership connects two complementary areas of subscription retention: optimizing payment outcomes when transactions fail and engaging customers through established retention programs and customer care. Together, Revaly and CDS Global aim to help recurring revenue businesses retain more customers and capture revenue that might otherwise be lost.
Addressing a Critical Challenge in Subscription Retention
For subscription businesses, customer retention isn't always a question of satisfaction or intent. Even customers who want to continue their subscriptions can be lost when a recurring payment fails.
Payment declines can result from insufficient funds, outdated payment credentials, issuer decisions, or other factors that don't necessarily reflect a customer's willingness to pay. When these failures aren't resolved effectively, they can lead to involuntary churn, lost revenue, and unnecessary disruption to the customer relationship.
Traditional recovery approaches often rely on fixed retry schedules and generic rules that overlook the circumstances behind individual payment failures.
Revaly uses machine learning and payment intelligence to optimize recovery strategies based on transaction characteristics, issuer behavior, and other relevant signals. By adapting how and when failed payments are retried, Revaly helps businesses improve recovery outcomes while maintaining a better payment experience for their customers.
Bringing Payment Intelligence and Customer Retention Together
Through the partnership, CDS Global clients can benefit from Revaly's intelligent payment recovery technology alongside CDS Global's existing subscription management, customer experience, and retention services.
The collaboration brings together complementary capabilities:
- Intelligent payment recovery: Revaly's adaptive optimization helps determine more effective strategies for recovering failed transactions.
- Reduced involuntary churn: Improved recovery outcomes help preserve subscriptions that might otherwise end because of payment failures.
- Connected retention capabilities: CDS Global's customer care and retention expertise complements Revaly's technology, helping businesses address both payment-related and voluntary churn.
- Greater operational visibility: Integrated reporting through CDS Global helps organizations manage subscription and payment recovery performance.
"Most failed payments aren't fraud, they come from good customers hitting preventable declines," said Darryl Hicks, Founder and CEO of Revaly. "Revaly's technology maximizes approval rates and recovers revenue that would otherwise disappear quietly, while CDS Global offers human advocates and retention expertise. Our partnership gives organizations a seamless way to address involuntary and voluntary churn with a single solution."
By combining intelligent payment optimization with established customer management capabilities, the partnership helps subscription businesses take a more coordinated approach to retention and recurring revenue performance.
Supporting Stronger Subscription Performance
The partnership reflects a shared commitment to helping subscription businesses improve revenue performance throughout the customer lifecycle.
For CDS Global, the integration expands its ability to address payment-related subscriber losses. For Revaly, it extends the reach of its payment intelligence through an established subscription management ecosystem.
As businesses look for ways to strengthen recurring revenue without relying solely on new customer acquisition, improving payment performance and preventing avoidable subscriber losses can make a meaningful difference to long-term growth.
Together, CDS Global and Revaly are helping organizations protect more of the revenue they've already earned while maintaining stronger, longer-lasting customer relationships.
About CDS Global
CDS Global, a Hearst subsidiary, is a provider of intelligent customer experience and recurring revenue solutions. With more than 50 years of experience, CDS Global helps brands across industries manage customer relationships, subscription operations, and long-term retention.
About Revaly
Revaly is a Payment Performance Management platform that helps businesses understand, improve, and capture more of the revenue they've already earned, from first attempt through recovery. By combining connected payment intelligence, machine learning, and optimization across the payment lifecycle, Revaly helps businesses improve approval rates, reduce involuntary churn, and protect recurring revenue.
